Why are sales skills important for your life?

Three weeks ago, I went to an event that Indeed hosted, it was called: "Having a voice-Women in Sales" and I thought it was magnificent. There were some interesting questions that I believe could help you in your career path.

All the speakers who were successful in their careers were offering invaluable advice but it was one of the speakers that caught my attention, Gemma Hennen, Senior Director of Sales at Indeed. Gemma mentioned that what worked for her was having a mentor. A mentor is someone that would guide you to improve your skills and become better at what you do. This resonated with me as I am lucky to have a great mentor who encourages me and supports me to do better. Mel Stein, author, member of the Barnet Football Club board and former football agent.

So, let’s get right to the questions during the evening:

Why did you choose sales?

The speakers replied: “Because I love winning”, ‘I am very competitive” “I enjoy making money” and “Every day is different”

Surely all these statements are true, but perhaps there is more to it. Every person would benefit from developing sales skills. For example, having great sales skills would be mean that at an interview you will get that dream job that you have been looking for, on your romantic life you will be able to attract the right partner and vocalise your amazing qualities, for that business deal or to get a promotion or a new client, etc.

Consequently, the skills that are required to become a great salesperson can benefit anyone. Selling is more than just a pushy salesman nearly forcing you to buy a product over the phone. Being a great salesperson means that you become a better version of you. Finding an authentic way to truly connect with others, listen to others’ needs and getting an optimal outcome for everyone.

What skills do you need for sales? (I could dare to say in life too)

  • Drive. Having passion can redirect your career, the way you deal with your team or the direction of your company. In fact, in terms of success in any field, passion is a key ingredient. 
  • Negotiation skills. Influencing and persuading others to reach an agreement that feels like a win-win for both parties. An outcome that gets you what you want after listening and acknowledging the needs other party.  A win-win situation always builds trust.
  • Resilience. Never giving up, persevere even against all odds.
  • Hard work. Every successful person has had to put in tremendous working hours. Furthermore, people tend to respect you more when they see you working harder and they are bound to follow your example.
  • Constant learning. Reading, taking classes and improving skills will help to improve our personal and professional growth. Not only it will prepare you better to deal with situations but it will give you a better understanding of the world around you.
  • Sheer determination. Decide that you will achieve an outcome and do not give up.
  • Finding or having a mentor. Someone who can guide you the in the right path or who has already done what you would like to do
  • Associate pain to failure. Tony Robbins always says “there are two things that drive you in life, it is either pain or pleasure”. Well, you will need to use this to your advantage. What will happen if you fail to achieve a certain outcome? Apply the same principle, connect massive pain to failing and associate joy, happiness and pleasure to achieving your targets, winning a new client, finding that loving partner that you dreamed of.
  • Ambition. Having clear goals helps you to stay on track. However, having fierce determination and an unbreakable believe in yourself and your potential is required. You must have self-confidence within yourself that you will achieve your outcome.
  • Obsession. Constant learning and hard work are associated with obsession. Finding the best way to achieve your outcome. Learning the best way to attract clients and to meet their needs. Obsession about becoming an expert in your field and a game changer in your industry.
  • Discipline. Ah and here we touch a nerve! Self-discipline means that you might have to do things even when you do not feel like doing them. For example, waking up earlier, sacrificing sleep, putting up with ungrateful clients or bad comments at work. There is a direct relationship between self-discipline and resilience. There must be a defined goal or target and enough pleasure attached to it to encourage you to stay disciplined.
  • Track your own progress. Finally, evaluating your progress and making sure what works and what doesn’t. Trying different approaches and evaluating their success will guide you in the right path and this will probably save you time instead of wasting your precious limited time executing plans that show no results without adjusting them.
sales event in London


What are your current struggles?

  • Staying positive is a struggle. Being a realist sometimes makes you think that you are pessimist. It is also a half empty cap sort of thinking.
  • How to keep my team growing. Finding the right people and keeping them motivated is difficult. A company should feel like a family and it should be about keeping a good atmosphere.
  • Thinking what you have done is not good enough. Sometimes in life we can be our own critics and we underestimate our efforts and achievements.

In essence, we all have different struggles and we need to find our own way to overcome obstacles. As mentioned above, there are some skills that we can all develop to make it easier and guarantee an optimal outcome. It is extremely useful to learn from others who have gone through similar paths in life. There is also the need for continuous learning and self-development. However, please never forget to look after your physical and mental health, they play an important role in your productivity, success and the quality of your life.


Stay healthy, happy & successful!


Please share your thoughts from your personal experience below…